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DTC brands and marketplaces

Reconcile channels, fees, and payouts automatically.

Shopify, Amazon, Stripe, Razorpay, returns, reserves, and a dozen fee lines per payout. Stratum reconciles every channel into a clean ledger, keeps supplier payments on a cash-aware schedule, and shows you real margin — not gross sales.

The problem

Where the month goes wrong.

What we hear most often from dtc brands and marketplaces, before an agent is on the ledger.

01

Payouts are not revenue

A single marketplace payout bundles sales, refunds, fees, promotions, and reserves. Posting it as one line makes margin a fiction.

02

Supplier terms versus cash reality

Inventory is paid for months before it sells. Without a forecast, a good sales month can still be a bad cash month.

03

Month-end is a channel-by-channel archaeology

Someone downloads six reports and reconciles them in a spreadsheet. It takes two weeks and is still wrong.

A month with Stratum

What the first thirty days look like.

Connect on day one. By day thirty, the agents are doing the daily work and you are approving what matters. This is the shape of it.

IllustrativeBased on the rollout we run with design partners. Your ledger sets the pace.
  1. Day 1

    Connect the channels

    Ledger, Stripe, Razorpay, marketplace payouts, and bank feeds. The Close Agent reads three months of payouts and learns how each one splits.

  2. Week 1

    Payouts post themselves

    Every payout lands as gross sales, refunds, fees, and reserves. The first few are held for review; after that, the pattern is trusted and the exceptions are flagged.

  3. Week 2

    Supplier bills on a schedule

    The Payables Agent captures supplier invoices from the inbox and proposes payment dates that respect both the terms and the cash forecast.

  4. Week 3

    Margin by channel

    With fees posted where they belong, the ledger finally shows what each channel earns after the marketplace takes its cut.

  5. Day 30

    A close in days, not weeks

    Period locks on the 5th. Inventory paid, payouts reconciled, and the cash forecast already knows the next inventory order is due.

Illustrative targets

What we would agree to measure.

Every engagement starts with an outcome written down. These are the numbers we typically put on the table for this segment. They are targets, not promises.

Daily

Payouts reconciled

Every fee and refund line posted correctly.

≤ 5 days

Close time target

Across all channels.

Cash-aware

Supplier payment timing

Scheduled against the 13-week forecast.

Questions

Common questions from e-commerce & retail.

If yours is not here, ask on the call. We answer plainly.

E-commerce & retail

Talk to us about e-commerce & retail.

Thirty minutes with the founder. Bring your receivables, payables or close as they are today; we will tell you where an agent earns its keep first.